Helene's Kitchen
The Hélène Cuisine project consists of creating a complete visual identity for Hélène Alazet, a cook and home chef, with the aim of giving her total autonomy in applying her brand on a daily basis.
Social Media | Branding
The approach stemmed from a competitive intelligence finding: existing players in the sector (home cooks and chefs) offered visual identities that were generally simplistic and underdeveloped, leaving a gap in terms of structured communication.
For Hélène, this lack of a coherent image was the main obstacle to her development — hence the need to professionalise her presence and her brand image.
The main deliverable is a comprehensive brand guidelines document, including: the logo suite (primary logo, colour variations, logomark), the detailed colour palette (CMYK and HEX codes), typographic rules, graphic assets (modular floral pattern), as well as photography and social media recommendations.
The system is designed for natural scalability towards future mediums (print, packaging, enhanced digital presence) — with Hu00e9lu00e8ne having also expressed the wish to continue the collaboration on business cards, custom menus, and packaging.
The main deliverable is a comprehensive brand guidelines document, including: the logo suite (primary logo, colour variations, logomark), the detailed colour palette (CMYK and HEX codes), typographic rules, graphic assets (modular floral pattern), as well as photography and social media recommendations.
The system is designed for natural scalability towards future mediums (print, packaging, enhanced digital presence) — with Hu00e9lu00e8ne having also expressed the wish to continue the collaboration on business cards, custom menus, and packaging.
The main deliverable is a comprehensive brand guidelines document, including: the logo suite (primary logo, colour variations, logomark), the detailed colour palette (CMYK and HEX codes), typographic rules, graphic assets (modular floral pattern), as well as photography and social media recommendations.
The system is designed for natural scalability towards future mediums (print, packaging, enhanced digital presence) — with Hu00e9lu00e8ne having also expressed the wish to continue the collaboration on business cards, custom menus, and packaging.
