Canvas
Creation of the complete visual identity for Canvas, a skincare brand designed for young adults and makeup artists. A project at the crossroads of skincare and creativity, with a true reflection on the brand's visual positioning.

branding, motion design, social media, web design
Website
Canvas is much more than just a skincare brand: it is a targeted response to the specific needs of young adults and makeup artists. At a time when the skin is subjected to numerous aggressions (pollution, stress, daily makeup, etc.), taking care of your skin base becomes essential.
The philosophy of Canvas is based on a clear principle: to offer skincare adapted to all skin types, whether they are dry, oily, combination, or sensitive. But the brand's strength also lies in its compatibility with professional makeup. Each formula is designed to prep the skin, protect it, and extend the wear of makeup throughout the day or during a performance.
Whether you are a beauty enthusiast, a young adult in search of effective solutions, or a demanding professional makeup artist, Canvas offers products designed as an ideal canvas on which makeup can express itself without compromise.
With carefully developed formulas, particular attention paid to textures, and an inclusive positioning, Canvas is establishing itself as a new benchmark between skincare and performance.
The complete set of deliverables includes a full brand kit (logo, palette, typography, style guide), social media templates, a Framer showcase website and motion design animations.
Today, Canvas stands with a coherent and memorable identity, capable of expressing its uniqueness across all its communication channels.
The complete set of deliverables includes a full brand kit (logo, palette, typography, style guide), social media templates, a Framer showcase website and motion design animations.
Today, Canvas stands with a coherent and memorable identity, capable of expressing its uniqueness across all its communication channels.
The complete set of deliverables includes a full brand kit (logo, palette, typography, style guide), social media templates, a Framer showcase website and motion design animations.
Today, Canvas stands with a coherent and memorable identity, capable of expressing its uniqueness across all its communication channels.



